Behind the Scenes: Our Video Production Process
The Perkins Media video production process takes your project from concept to completion with precision and creativity. From discovery and planning to filming, editing, and delivery, our team ensures your video is engaging, professional, and ready to connect with your audience.
Great videos don’t happen by chance. At Perkins Media Group, our video production process is designed to ensure every project—whether a corporate promo, event video, or graduation ceremony—is handled with precision and creativity from start to finish.
Our approach combines strategy, storytelling, and technical expertise to produce videos that inform, inspire, and connect with audiences. Here’s a behind-the-scenes look at how we bring your story to life.
Discovery & Planning
Every successful video begins with clear goals. In the discovery phase, we learn your objectives, target audience, and message. Whether you want to build brand awareness or drive sales, our plan aligns with your vision.
Scripting & Storyboarding
For corporate and promotional projects, we create scripts or outlines to guide the shoot. Storyboards provide a visual roadmap for key shots, transitions, and flow.
Production (Filming Day)
On production day, our team uses professional cameras, lighting, and audio gear to capture high-quality footage. Whether on-site or in the studio, we focus on efficiency and creativity.
Post-Production
In post-production, your video comes to life. We handle editing, color correction, sound design, motion graphics, and music to create a polished final product.
Delivery & Optimization
We deliver your video in formats optimized for web, social, YouTube, or internal use. We also offer YouTube SEO and embedding support.
From first conversation to final cut, our video production process is built on quality, communication, and creative excellence. Your project is more than just a video—it’s a story worth telling well.
Posted by Perkins Media Group | April 2025
