Behind the Scenes: Our Video Production Process - Perkins Media

Posted by Perkins Media Group | April 2025

Great videos don’t happen by accident. At Perkins Media Group, we follow a strategic and creative process that ensures every project—whether it’s a corporate promo or a graduation ceremony—is handled with care from start to finish.

Here’s a behind-the-scenes look at how we bring your story to life:

1. Discovery & Planning

We start by understanding your goals, audience, and message. Whether you want to inform, inspire, or sell, we build a game plan that aligns with your vision.

2. Scripting & Storyboarding

For corporate or promotional projects, we’ll write scripts or outlines that guide filming. Storyboards help visualize key shots and transitions.

3. Production (Filming Day!)

Using professional cameras, lighting, and audio gear, our team captures the footage on-site or in our studio. We’re flexible, efficient, and always focused on getting the perfect shot.

4. Post-Production

This is where the magic happens—editing, color correction, sound design, motion graphics, and music all come together to craft a final piece that looks and sounds amazing.

5. Delivery & Optimization

We provide your final video in the formats you need—optimized for web, social, YouTube, or internal use. Need help with YouTube SEO or embedding? We’ve got you covered.

From first conversation to final cut, we’re committed to quality, communication, and creative excellence. Your project isn’t “just another video”—it’s a story worth telling well.