Why Every Business Needs a Brand Story Video

Posted by Perkins Media Group | June 2025

When people talk about your business, what story are they telling? In today’s fast-paced digital world, brand loyalty is driven by emotional connection, and the best way to forge that connection is through video.

A brand story video isn’t just a commercial. It’s a compelling narrative about your mission, values, and the people behind your product or service. At Perkins Media Group, we specialize in producing brand videos that build trust, inspire action, and distinguish your business from the competition.

Why it Works:

  • Emotion Drives Action: People are more likely to support brands they feel emotionally connected to. A well-produced video humanizes your business and builds trust.

  • Visuals Leave a Lasting Impression: Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.

  • Perfect for Social Media: Short-form brand story content is shareable and ideal for platforms like Instagram, LinkedIn, and YouTube.

What to Include:

  • Your origin story—how and why your business started

  • The people behind the company (founders, team, customers)

  • What makes your brand unique

  • Your core values and vision

Need inspiration? We’ve helped small businesses, nonprofits, and corporate clients across industries craft brand stories that engage and convert. Let us help you tell yours.

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